1.
!MACRO -- Quantitative vs. Qualitative Marketing Research
The following paper discusses the two basic approaches to marketing research: quantitative and qualitative.
2.
!MACRO -- Bibliography of Published Articles
Why Marketing Research Is a Waste of Money (And What You Can Do About It), Marcom Today, November 1999. --, Quirk’s Marketing Research Review, February 2000 ...
3.
!MACRO -- Bibliography of Published Articles
Quirk’s Marketing Research Review, February 2000. The World Wide Web: Radical Revolutionary, San Jose Business Journal, May 19, 2000. ...
4.
!MACRO -- Optimal Pricing Strategies Through Conjoint Analysis
Notice how as the importance of price sensitivity decreases, ... The goal is to choose the pricing strategy that will increase profits the most while ...
5.
!MACRO -- Leaky Eye Disease
The following arricle discusses how to successfully market high-tech new products.
6.
!MACRO -- Bibliography of Published Articles
An Examination of the Components of the NOL Effect in Full-Profile Conjoint Models, 2000 Sawtooth Software Conference Proceedings, March 2000, ...
7.
!MACRO -- MACROModel: A Price Sensitivity and Volumetric Approach ...
The following article explains the Macro Model which is a price sensitivity and volumetric approach to new product concept screening.
8.
!MACRO -- Leaky Eye Disease
The following arricle discusses how to successfully market high-tech new products.
9.
!MACRO -- Quantitative vs. Qualitative Marketing Research
The following paper discusses the two basic approaches to marketing research: quantitative and qualitative.
10.
!MACRO -- How To Do Conjoint Analysis Right
Even if your study is a Ratings-based Conjoint study, your holdout tasks should be choice-based to make model validation more meaningful. ...
