1.
How to choose a value proposition - Marketing M.O.
Your value proposition is the foundation of your entire business and the offers you take to market. When your market clearly recognizes (and appreciates! ...
2.
Competitive Positioning - Marketing M.O.
Jan 12, 2009 ... Starboard knows they can’t just say “We offer great service.” Starboard’s team knows they have to deliver on that value proposition in every ...
3.
How to Develop Your Sales Process - Marketing M.O.
Create your sales process to turn your prospects into customers.
4.
How to hire the right sales rep - Marketing M.O.
What’s the difference between a great company that outperforms the market and an average company? Great … people.
5.
How to hire the right sales rep - Marketing M.O.
If you’re ready to hire more sales reps, the recruiting process can be time-consuming. Yet the right reps can make or break your company’s efforts, ...
6.
How to Generate Publicity for Your Business - Marketing M.O.
You also use blogs or other online publicity techniques to create a strong ... One big story or important speaking engagement could generate fantastic ...
7.
Plan Your Marketing Campaigns - Marketing M.O.
Define your marketing campaign goals, target audience, offer, metrics, creative and execution ... Marketing campaigns can dramatically increase your reach. ...
8.
Plan Your Marketing Campaigns - Marketing M.O.
Define your marketing campaign goals, target audience, offer, metrics, ... Identify how you’ll capture the data you’ll need – unique phone numbers, ...
9.
Customer Retention in the Marketing Process - Marketing M.O.
Jan 12, 2009 ... Refine and improve your customer retention strategy and execution — they may deliver the highest ROI of all your marketing programs. ...
10.
How to manage a design project - Marketing M.O.
Follow these steps to make sure your next design project is a success!