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Driving for Winning Results » Ipsos-Ideas.com As an official supporter of the 2010 Winter Games, ICBC wanted to find out how clients across British Columbia would respond to commemorative license plates ... 2.
Building Better Brands » Ipsos-Ideas.com The underlying drivers of a brand's success are determined by analyzing trial sales, repeat sales and sales volume. The marketing mix model Sales Builder ... 3.
Pricing It Right » Ipsos-Ideas.com Both the Monadic Price Concept Test and the Van Westendorp Price Sensitivity Meter reveal about the same optimal price point for “The Reference Center” ... 4.
The Impact of Customer Satisfaction on Share-Of-Wallet in a ... File Format: PDF/Adobe Acrobat - View as HTML The Impact of Customer Satisfaction on Share-Of-Wallet in a Business-to-Business Environment. Timothy L.Keiningham. Senior Vice President and Head of ... 5.
Using Online Interactive Forums to Gauge Readers’ Opinions and ... Ipsos Reid partnered with CanWest Media to build twelve Interactive Forums (custom panels), one for each of their regional daily newspapers*, one for their ... 6.
Using the Opportunity Score to Choose Winning Concepts » Ipsos ... The Consumer Products Division of Ipsos-Insight created the concept of the opportunity score based on its expertise in online concept screening and ... 7.
The Online Teen: What Marketers Need to Know » Ipsos-Ideas.com Marketing to teens online may be more challenging than previously thought. These are the findings of a new study from Ipsos Reid – Inter@ctive Teens: The ... 8.
Highlighting Digital Video Behavior » Ipsos-Ideas.com Since 2006, Ipsos MediaCT’s MOTION syndicated program has been monitoring the digital video landscape, with the aim of understanding the impact streaming ... 9.
Highlighting Digital Video Behavior » Ipsos-Ideas.com Since 2006, Ipsos MediaCT’s MOTION syndicated program has been monitoring the digital video landscape, with the aim of understanding the impact streaming ... 10.
Driving for Gold: Ipsos and ICBC Win at Predicting 2010 License ... The intent was to offer British Columbian vehicle owners a cost-neutral (to ICBC) license plate, as had been offered in other host countries, ... |
